Are we in a recession? Some experts say we are already in a recession, some say one is coming, and others predict our economic future will be something we haven’t seen since the Great Depression. While all of these scenarios are unsettling, there is always opportunity to gain new business and thrive, even when times are tough. Your business strategy will most likely have to change in a recession, but the steps you take now can help prepare you to come out on top when all of this is over. It’s never too late to prepare for what’s to come or, for this matter, what is already here.
Before we dive into how you can use your ATS/CRM to find new business, first we have to identify a few key components. The first is identifying which industries are thriving and are in high-demand. Second, identify the industries in which you have the means and most potential to do business with. There may be industries you haven’t explored before, there may be industries you’ve done business with in the past, and there may be new business opportunities in some of the industries you currently do business with.
To help you get started, here is a list of some of the industries in high-demand:
- Food/Alcohol/Grocery
- Medical Staff
- Medical Device
- Pharmaceutical
- Manufacturing
- Delivery Services
- Trucking/Railroad
- Paper Products
- Antibacterial/Cleaning Products
- Administrative
- Online Education & Remote Learning
- Lifestyles of Health & Sustainability/Wellness
- IT/Accounting/Legal
- Printing/Publishing
- Telecommunications/Cable
As you look at this list, do you potentially see new opportunities?
As we all know, trends come and go. Most styles don’t live forever, and when you commit to one you might be sick of it a few years later. This happens often in fashion, but it’s often forgotten that it happens in the home decor world, too. Do you buy trendy or timeless furniture? It’s a hard decision to make as it affects how your entire home looks. A good rule of thumb is to buy high-quality furniture staples that are timeless, then add in smaller items that are trend-forward. Then you get the best of both worlds!